“A lady named Ali once told me that a good coat and pair of shoes were key to rebuilding her life. They allowed her to take her children to school and go to job interviews with pride. Years later, after seeing the poor quality of donations in refuge myself, I made it my mission to do better and banish the bin bag. ALICAS (or Ali’s Coats and Shoes) was born.”
Imagine rebuilding your life from a bin bag.
This is the reality for many people in crisis.
Well-meaning donations are often passed on unwashed, in poor condition and in the bin bags they came in.
Often they are not suited to the recipient’s size, style and religious or cultural needs – further eroding their self-esteem.
What’s lacking in these cases is not thought or care – simply the time, space and resources to do anything different.
That's where
comes in.
ALICAS gifts capsule clothing parcels to people in clothing crisis – thoughtfully tailored to their size, style and religious or cultural needs.
Each capsule wardrobe is designed to support the recipient to retain their dignity, identity and confidence through some of life’s most challenging circumstances.
Rachael Bews
CEO + Co-Founder
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